20th Century Wins 7-Figure Auction For Marc Guggenheim Novella ‘Persona; Paul Feig To Direct
20th Century Studios has secured a seven-figure deal for Marc Guggenheim's novella 'Persona', which will be directed by Paul Feig. The project is described as a modern thriller reminiscent of 'Fatal Attraction'. This marks Guggenheim's second seven-figure deal in recent months, as he continues to develop various projects.
- ▪20th Century Studios won a heated auction for Marc Guggenheim's novella 'Persona'.
- ▪Paul Feig will direct the project, which is a thriller with a modern twist.
- ▪Guggenheim has recently secured his second seven-figure deal in the past six months.
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L-R: Paul Feig and Marc Guggenheim Getty Images; Michael Lewis EXCLUSIVE: 20TH Century Studios won a heated auction for Persona, a novella by Marc Guggenheim, co-creator and EP of Arrow and one of the architects of the Arrow-verse franchise. Paul Feig, the Bridesmaids helmer who is coming off the hit The Housemaid, will direct. Deal is 7-figures. Studio is keeping the concept under wraps, but Deadline hears this is a Fatal Attraction-style thriller with a very modern twist. Guggenheim lands his second 7-figure deal in the past half year; he co-wrote and is EP on An Innocent Girl, a movie filming now and starring Keri Washington, James Marsden, Chloe East and Colman Domingo. He’s also developing the series The Measure for NBC and Higher Ground Productions.
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