5 Reasons MLS Cup Should Make Memorial Day Its Own
The article discusses the potential benefits of scheduling the MLS Cup final on Memorial Day. It argues that this change could help establish the league's identity in American sports culture. Additionally, it highlights the lack of competition for sports viewership on this holiday as a favorable factor for the MLS.
- ▪Starting in 2027, the MLS Cup Playoffs will be held in May, allowing for the possibility of a Memorial Day final.
- ▪Aligning the MLS Cup with Memorial Day could help the league gain mainstream recognition among American sports fans.
- ▪There is minimal competition for sports visibility on Memorial Day, making it an ideal time for the MLS Cup final.
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| Original publisher | Forbes — Business |
| Canonical URL | https://www.forbes.com/sites/ianquillen/2026/05/25/5-reasons-mls-cup-should-make-memorial-day-its-own/ |
| Publication time | Mon, 25 May 2026 14:30:53 -0400 |
| Retrieval time | 2026-05-25T18:52:40.432Z |
| Last seen | 2026-05-25T18:52:40.432Z |
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BusinessSportsMoney5 Reasons MLS Cup Should Make Memorial Day Its OwnByIan Nicholas Quillen,Contributor.Follow AuthorMay 25, 2026, 02:30pm EDTFORT LAUDERDALE, FLORIDA - DECEMBER 06: Lionel Messi #10 of Inter Miami CF lifts the Champion's trophy after winning the Audi 2025 MLS Cup Final match between Inter Miami CF and Vancouver Whitecaps FC at Chase Stadium on December 06, 2025 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)Getty ImagesStarting with the Major League Soccer sprint season in 2027 and continuing with the league’s new permanent, July-to-May calendar afterward, the MLS Cup Playoffs will be played in May in perpetuity after this year.
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