A historic heat wave catches Europe's fashion industry unprepared

ABC NewsLiveVideoShowsGood Morning AmericaShopGMAInterest Successfully AddedWe'll notify you here with news aboutTurn on desktop notifications for breaking stories about interest? OffOnStream onA historic heat wave catches Europe's fashion industry unpreparedParis Fashion Week Men’s became a test of fashion’s relationship with heatByTHOMAS ADAMSON AP fashion writerJune 26, 2026, 1:06 AM1:02Designer Pharrell Williams accepts applause afte the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)The Associated PressPARIS -- As a historic heat wave gripped Paris this week, fashion houses tried to keep their guests cool with ice packs, mist machines and iced Evian on silver platters.

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