'A new era begins': INEOS Cycling signs up Netcompany for major AI push, new title sponsor
INEOS Cycling has entered a five-year partnership with Danish tech firm Netcompany, marking a new era for the team with the integration of artificial intelligence. The collaboration will see the team rebranded as Netcompany INEOS, with the PULSE AI platform providing real-time data analysis for performance optimization. The new sponsorship and technology integration will debut at the 2026 Giro d'Italia.
- ▪Netcompany has signed a five-year partnership with INEOS Cycling to become its title sponsor.
- ▪The team will be renamed Netcompany INEOS, with the new branding launching at the 2026 Giro d'Italia.
- ▪Netcompany’s PULSE AI platform provides real-time data analysis on rider performance, environmental conditions, and logistics.
- ▪The AI system aims to support strategic decisions such as breakaways, sprint timing, and real-time nutrition adjustments.
- ▪Geraint Thomas, a former rider and current Director of Racing, emphasized the importance of attention to detail and the role of technology in achieving success.
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Pro 'A new era begins': INEOS Cycling signs up Netcompany for major AI push, new title sponsor News By Mike Moore published 28 April 2026 Netcompany's PULSE looks to give INEOS an AI boost When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future / Mike Moore) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Netcompany signs five-year partnership with INEOS CyclingPULSE AI platform looks to give the team a major boostNetcompany will become title sponsor for the team from 2026 Giro d'ItaliaOne of the world’s biggest professional cycling teams is set to get an AI boost…
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