A new Fire TV pop-up takes over your entire screen at startup, and it could be the beginning of the end — here’s why users think Amazon could open it up to third-party advertisers
A new full-screen pop-up ad has been introduced on Fire TV devices during startup, requiring users to dismiss it manually. Currently, the pop-up promotes the redesigned Fire TV mobile app, but there are concerns it could lead to third-party advertising in the future. Users are accustomed to ads on Fire TV, but this new format may disrupt their streaming experience.
- ▪The full-screen pop-up ad appears during the startup of Fire TV devices.
- ▪Users must manually dismiss the pop-up before accessing their device.
- ▪There are concerns that this could pave the way for third-party advertisements on Fire TV.
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Televisions Streaming Devices A new Fire TV pop-up takes over your entire screen at startup, and it could be the beginning of the end — here’s why users think Amazon could open it up to third-party advertisers News By Rowan Davies published 29 May 2026 It's happened before, it could happen again When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Amazon) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter A full-screen Fire TV pop-up ad has been spotted during start-up, which you have to dismiss manuallyIt's currently promoting the new Fire TV mobile app redesign Amazon could…
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