A new investigation reveals why you can’t take meat companies at their word
A recent investigation by Animal Outlook reveals ongoing animal welfare issues at Cooke Aquaculture's salmon hatchery in Maine. Despite previous promises of reform from the company, follow-up investigations show that similar abuses continue. This pattern raises concerns about the reliability of meat companies' commitments to animal welfare.
- ▪Animal Outlook exposed cruelty at Cooke Aquaculture's salmon hatchery in 2019, leading to an apology and promises of reform from the company.
- ▪A 2025 re-investigation by Animal Outlook found similar welfare issues, indicating that promised changes were not implemented.
- ▪Animal protection groups have conducted nearly 200 investigations into US farms, revealing widespread inhumane practices and a pattern of unfulfilled promises from meat companies.
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Future PerfectA new investigation reveals why you can’t take meat companies at their word Meat companies keep promising to do better. They almost never do.by Kenny TorrellaJun 4, 2026, 11:15 AM UTCShareGift This is a familiar pattern to animal protection groups: They investigate a farm or meat producer, the company apologizes and promises to change, yet follow-up investigations reveal continued abuse and terrible living conditions. Paige Vickers/Vox; Getty ImagesKenny Torrella is a senior reporter for Vox’s Future Perfect section, with a focus on animal welfare and the future of meat.Key takeawaysIn 2019, Animal Outlook — an animal protection nonprofit — exposed cruelty at a salmon hatchery in Maine.
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