Adidas and Puma, the bitter rivalry between two brothers
The rivalry between Adidas and Puma originated from two brothers who initially worked together in a family business. Adolf and Rudolf Dassler's partnership deteriorated after World War II, leading to the establishment of their respective companies. This feud not only shaped the sneaker industry but also deeply affected the culture of their hometown, Herzogenaurach.
- ▪Adolf and Rudolf Dassler founded the Dassler Brothers Sport Shoe Company in the 1930s.
- ▪The brothers' relationship deteriorated due to personal conflicts and business disagreements, leading to the creation of Adidas and Puma in 1949.
- ▪The rivalry influenced the culture of Herzogenaurach, with residents aligning themselves with either brand and avoiding social interactions with supporters of the other.
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