Advertising watchdog rules at-home rape kit firm misled public with exaggerated claims
The Advertising Standards Authority has ruled that Enough, a company selling self-swab kits for rape victims, misled the public about the effectiveness of its products. The firm exaggerated claims regarding the use of these kits in rape trials and overstated statistics related to rape prevalence. Enough has stated it respects the ruling but continues to defend its claims about the kits' potential use in legal proceedings.
- ▪The Advertising Standards Authority upheld three complaints against Enough for misleading claims.
- ▪Enough's assertion that its kits could be used in rape trials was deemed misleading by the ASA.
- ▪The firm has revised its estimated number of rapes per year from 430,000 to 500,000 despite the criticism.
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NewsUKHome NewsAdvertising watchdog rules at-home rape kit firm misled public with exaggerated claimsEnough is ‘lying’ to victims, says MPHarry Taylor Wednesday 20 May 2026 00:01 BSTBookmarkBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":false,"showBookmark":true,"articleId":"b2979755","articleMeta":{"url":"https://www.independent.co.uk/news/uk/home-news/enough-asa-ruling-swab-test-b2979755.html","title":"Advertising watchdog rules rape kit firm misled public with exaggerated claims"}}open image in gallery{"id":"trigger-autogallery-28769","index":0}Enough markets self-swab kits for rape victims (PA)Your support helps us to tell the…
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