After Ferrari Luce backlash, Lamborghini CEO says canceling its own EV was the right choice
Lamborghini's CEO, Stephan Winkelmann, defended the decision to cancel the company's all-electric vehicle plans after the backlash against Ferrari's Luce. He stated that focusing on plug-in hybrid electric vehicles was the right choice for Lamborghini, given the current market acceptance of EVs among their customers. Winkelmann emphasized that innovation should align with customer demand rather than being pursued for its own sake.
- ▪Lamborghini canceled its all-electric Lanzador and a version of the Urus SUV to focus on plug-in hybrids.
- ▪CEO Stephan Winkelmann believes this decision was the right choice for the company.
- ▪He noted that the acceptance of EVs among Lamborghini's customer base is not increasing.
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| Original publisher | CNBC — Top |
| Canonical URL | https://www.cnbc.com/2026/05/27/ferrari-luce-backlash-lamborghini-ceo-ev.html |
| Publication time | Wed, 27 May 2026 17:59:16 GMT |
| Retrieval time | 2026-05-27T18:08:02.537Z |
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Opening excerpt (first ~120 words) tap to expand
After intense backlash following the reveal of Ferrari's first all-electric vehicle, the Luce, the CEO of rival luxury vehicle maker Lamborghini said canceling his company's EV plans was the correct choice.Lamborghini CEO Stephan Winkelmann said on Wednesday the automaker's decision to kill the all-electric Lanzador and a version of its Urus SUV to focus on plug-in hybrid electric vehicles was "the right way to go" for his company, but said "every brand, every company has to decide for themselves.""Our decision to go from [traditional internal combustion engine] to plug-in was a very important one for us, and it worked out," Winkelmann exclusively told CNBC during a virtual interview. "We don't speak about our competitors ...
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