Agentic AI Workflows and the Future of Streaming Ad Tech
Agentic AI Workflows and the Future of Streaming Ad Tech AI is bringing a new coordination layer to ad tech that is impacting every area of the streaming monetization workflow, including executing transactions, preparing inventory, understanding audience, and improving campaigns and measurement. Media planning is moving from static spreadsheets to living systems. “I would say 35%, or maybe 40%,” according to Luciano Marcos Escudero, VP of media engineering at Globant.
- ▪Agentic AI Workflows and the Future of Streaming Ad Tech AI is bringing a new coordination layer to ad tech that is impacting every area of the streaming monetization workflow, including executing transactions, preparing inventory, unders
- ▪Media planning is moving from static spreadsheets to living systems.
- ▪“I would say 35%, or maybe 40%,” according to Luciano Marcos Escudero, VP of media engineering at Globant.
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Agentic AI Workflows and the Future of Streaming Ad Tech AI is bringing a new coordination layer to ad tech that is impacting every area of the streaming monetization workflow, including executing transactions, preparing inventory, understanding audience, and improving campaigns and measurement. Media planning is moving from static spreadsheets to living systems. The best teams are using AI to ask better questions, such as “What if supply shifts midflight?” or “What if this audience over-indexes on live?”AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.The Current State of AI AdoptionHow many people on the publisher side are currently using AI in ad tech? “I would say 35%, or…
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