AI and the Red Queen
The article discusses the rapid pace of AI development and its impact on product building. It warns that AI can lead to overbuilding and loss of product‑market fit if customer feedback is ignored. The author recommends focusing on fundamentals, staying customer‑centric, and experimenting with small side projects to adapt to change.
- ▪AI enables faster product development, but customer feedback loops remain slow.
- ▪AI’s additive nature makes it easy to overbuild and overspend while underserving customers.
- ▪Maintaining product‑market fit requires focusing on fundamentals, prioritizing the customer, and running small experimental projects.
- ▪Complacency is identified as a major risk, and the article emphasizes that change is the only constant in the industry.
Opening excerpt (first ~120 words) tap to expand
AI & The Red Queen June 14, 2026 3-minute read Engineering • Product“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.” ― Lewis Carroll, Alice in WonderlandI find myself returning to quote, time and time again. AI is moving so fast. How can you possibly hope to keep up?The Builder’s Dilemma Link to heading“If you build it, you must maintain it” - I think this is my quote (Inspired by Wayne’s World “If you book them, they will come”).Building a product has inertia. The sunk cost fallacy exists. Once something exists, once people pay for it (or god forbid you go freemium and they don’t), it is tangible. Changing it can be painful.This represents danger.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Hunter Software Consulting.
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