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AI can give advisors a marketing edge, but mind the privacy rules

AI can give advisors a marketing edge, but mind the privacy rules

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Artificial intelligence is transforming how financial advisors attract and engage clients. While AI tools offer significant marketing advantages, Canadian advisors must navigate strict privacy regulations. Many are adopting a cautious approach, focusing on refining their strategies while ensuring compliance with laws.

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The Globe and Mail publishes from Canada and files mainly under world. We currently carry 1,936 of its stories.

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Original publisherThe Globe and Mail
Canonical URLhttps://www.theglobeandmail.com/investing/globe-advisor/advisor-practice/article-ai-can-give-advisors-a-marketing-edge-but-mind-the-privacy-rules/
Publication timeWed, 03 Jun 2026 08:40:00 +0000
Retrieval time2026-06-03T08:46:59.220Z
Last seen2026-06-03T08:46:59.220Z
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ClusterocwK7dzkrnvU
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Ranking reasonStory pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking.
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Substitutes article?No — link-out required for full text

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Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.

Opening excerpt (first ~120 words) tap to expand

Open this photo in gallery:Artificial intelligence is changing the way prospects look for advice as well as how they get approached.girafchik123/iStockPhoto / Getty ImagesShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountEvery week, Brent Allen, head of sales and distribution at IG Wealth Management Inc., is pitched new AI tools designed to help advisors find new clients.“It’s changing the way people look for advice and get approached,” he says.Although Mr. Allen and his team are excited about the possibilities and are vetting the tools – often aimed at building marketing funnels using AI to unlock leads – they’re taking a careful approach as the technology matures.“We’re very cautious on these because of the Canadian anti-spam laws,” he says.

Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.

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