AI isn't killing consulting. It's killing time as a proxy for value
It’s killing time as a proxy for valueGenerative AI isn't making expertise less valuable. It's exposing the flaws in pricing knowledge work by time rather than outcomes.Published Thu 16 Jul, 2026 by Mark WilsonEstimated reading time: 5 min“Why am I paying a consultant for something AI can do in 15 minutes?”I’ve heard variations of that question several times over the past few months. On the face of it, it’s a perfectly reasonable one.Generative AI can draft documents, analyse data, write code and create presentations in a fraction of the time they once took.
- ▪It’s killing time as a proxy for valueGenerative AI isn't making expertise less valuable.
- ▪It's exposing the flaws in pricing knowledge work by time rather than outcomes.Published Thu 16 Jul, 2026 by Mark WilsonEstimated reading time: 5 min“Why am I paying a consultant for something AI can do in 15 minutes?”I’ve heard variations
- ▪On the face of it, it’s a perfectly reasonable one.Generative AI can draft documents, analyse data, write code and create presentations in a fraction of the time they once took.
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AI isn’t killing consulting. It’s killing time as a proxy for valueGenerative AI isn't making expertise less valuable. It's exposing the flaws in pricing knowledge work by time rather than outcomes.Published Thu 16 Jul, 2026 by Mark WilsonEstimated reading time: 5 min“Why am I paying a consultant for something AI can do in 15 minutes?”I’ve heard variations of that question several times over the past few months. On the face of it, it’s a perfectly reasonable one.Generative AI can draft documents, analyse data, write code and create presentations in a fraction of the time they once took.
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