AI Overviews reduce clicks to the #1 result by 58%
Tim Soulo 🇺🇦@timsouloIn the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.
- ▪Tim Soulo 🇺🇦@timsouloIn the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies.
- ▪Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots.
- ▪They make up 43.8% of all page types cited by ChatGPT specifically.
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Tim Soulo 🇺🇦@timsouloIn the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically. 2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts. 3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.
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