AI's functional capability is created by marketing
AI's functional capability is created by marketingAI is only as good as its people (and the people who market to them)Ian VanagasJul 30, 20262ShareAI is only as good as the people who use it. Labs can spend billions developing new models but they’re functionally useless if no one uses them (see all the old, obsolete models they’ve trained).Labs also can’t can’t know the complete functional capability of models. People use them in ways they didn’t expect and won’t understand.
- ▪AI's functional capability is created by marketingAI is only as good as its people (and the people who market to them)Ian VanagasJul 30, 20262ShareAI is only as good as the people who use it.
- ▪Labs can spend billions developing new models but they’re functionally useless if no one uses them (see all the old, obsolete models they’ve trained).Labs also can’t can’t know the complete functional capability of models.
- ▪People use them in ways they didn’t expect and won’t understand.
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Record
| Original publisher | Hacker News (AI / LLM) |
| Canonical URL | https://ianv.substack.com/p/ais-functional-capability-is-created |
| Publication time | Thu, 30 Jul 2026 14:10:31 +0000 |
| Retrieval time | 2026-07-30T14:17:01.202Z |
| Last seen | 2026-07-30T14:17:01.202Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | 0Z8IHqyIQce3 · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
AI's functional capability is created by marketingAI is only as good as its people (and the people who market to them)Ian VanagasJul 30, 20262ShareAI is only as good as the people who use it. Labs can spend billions developing new models but they’re functionally useless if no one uses them (see all the old, obsolete models they’ve trained).Labs also can’t can’t know the complete functional capability of models. People use them in ways they didn’t expect and won’t understand. This doesn’t mean most people will do this though. Most people will use models in ways they know that work.When a new model comes out, people are happy to just be told “it’s better.” The average person doesn’t experiment or evaluate new models for new capabilities. Basically no one changes from the default models.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Hacker News (AI / LLM).
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