AI’s New Privilege: Should Taylor Swift’s Fame Get Faster Protection?
As generative AI technology advances, trademark law is becoming a key tool for celebrities to protect their digital identities. High-profile individuals like Taylor Swift and Matthew McConaughey are leveraging trademark protections to combat AI misuse, creating a disparity between famous figures and ordinary creators. This growing two-tier system raises concerns about equal protection under the law for identity rights.
- ▪Celebrities are increasingly using trademark law to control their digital identities against AI misuse.
- ▪Taylor Swift and Matthew McConaughey have filed trademark applications to protect their likeness and phrases.
- ▪Ordinary creators lack the resources to effectively protect their names and likenesses from AI exploitation.
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BusinessHollywood & EntertainmentAI’s New Privilege: Should Taylor Swift’s Fame Get Faster Protection?ByElsa Ramo,Contributor.Forbes contributors publish independent expert analyses and insights. I manage my own entertainment law firm and produce all things media.Follow AuthorMay 29, 2026, 01:31pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.As generative artificial intelligence (AI) becomes more commercially powerful, trademark law is quietly emerging as one of the most effective tools for controlling digital identity online.
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