Amazon is redesigning Prime Video with more AI, but will it fix what frustrates viewers?
Prime Video‘s home screen has looked the same for years, with rows of tiles that rarely matches what you actually want to watch. Amazon is betting AI can change that, and Jeff Bezos is personally driving the effort. Bezos reportedly directed Prime Video head Mike Hopkins to overhaul the streaming service so AI sits front and center, according to Reuters.
- ▪Prime Video‘s home screen has looked the same for years, with rows of tiles that rarely matches what you actually want to watch.
- ▪Amazon is betting AI can change that, and Jeff Bezos is personally driving the effort.
- ▪Bezos reportedly directed Prime Video head Mike Hopkins to overhaul the streaming service so AI sits front and center, according to Reuters.
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Prime Video‘s home screen has looked the same for years, with rows of tiles that rarely matches what you actually want to watch. Amazon is betting AI can change that, and Jeff Bezos is personally driving the effort. Bezos reportedly directed Prime Video head Mike Hopkins to overhaul the streaming service so AI sits front and center, according to Reuters. The project carries an internal codename, Lighthouse, and it’s already reshaping how the app might work. What’s changing on Prime Video? Phil Nickinson / Digital Trends The redesign would rebuild the home page around AI-generated recommendations instead of the fixed grid every subscriber currently sees.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Digital Trends.
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