Amazon licenses AI shopping technology to retailers, signs Kate Spade parent Tapestry as early adopter
Amazon is licensing its AI shopping technology to retailers, with Tapestry being one of the first adopters. Tapestry has developed an application called 'Tell Rexy' that collects feedback from store associates, demonstrating the effectiveness of the technology. The collaboration aims to enhance retail operations through generative AI tools provided by AWS.
- ▪Amazon is packaging its generative AI tools for the retail sector through AWS.
- ▪Tapestry, the parent company of Kate Spade, has built an AI application called 'Tell Rexy' for store associates.
- ▪The app has collected nearly 30,000 pieces of feedback from employees in North American Coach locations.
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| Original publisher | Crypto Briefing |
| Canonical URL | https://cryptobriefing.com/amazon-ai-shopping-technology-retailers-kate-spade/ |
| Publication time | Wed, 27 May 2026 13:33:45 +0000 |
| Retrieval time | 2026-05-27T13:38:00.837Z |
| Last seen | 2026-05-27T13:38:00.837Z |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Amazon licenses AI shopping technology to retailers, signs Kate Spade parent Tapestry as early adopter AWS is packaging its generative AI tools for the retail sector, and luxury brand owner Tapestry is already collecting tens of thousands of data points from store associates using the technology. Share Add us on Google by Editorial Team May. 27, 2026 window.sevioads = window.sevioads || []; var sevioads_preferences = []; sevioads_preferences[0] = {}; sevioads_preferences[0].zone = "01f21ccf-2092-46b1-9ac7-8c44cc782e0f"; sevioads_preferences[0].adType = "native"; sevioads_preferences[0].inventoryId = "c5700508-581b-472c-8fdd-a931cdbfc8e1"; sevioads_preferences[0].accountId = "1e47efc1-ec2d-4fca-a8b9-354e249e5095"; sevioads.push(sevioads_preferences); Amazon is doing what Amazon does best:…
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