Amazon Pisses Off Animation Industy With AI Animation Fund
Amazon's recent initiative to integrate generative AI into animation has sparked significant backlash within the industry. The controversy centers around the use of AI to create animated shows, particularly the series Cupcake & Friends, which has drawn criticism from its original creator. Jorge R. Gutierrez, who initially supported the program, has since withdrawn amid escalating negative reactions and threats against his family.
- ▪Amazon announced a fund to support the use of generative AI in creating animated shows.
- ▪The creator of Cupcake & Friends condemned Buzzfeed for using her character without her consent.
- ▪Jorge R. Gutierrez faced backlash for his involvement in the AI program and has since dropped out.
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| Original publisher | Gizmodo |
| Canonical URL | https://gizmodo.com/amazon-pisses-off-animation-industy-with-ai-animation-fund-2000765057 |
| Publication time | Sat, 30 May 2026 16:25:07 +0000 |
| Retrieval time | 2026-05-30T16:29:38.850Z |
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Earlier in May, Hollywood took significant steps in trying to bring generative AI into the animation industry. Both Netflix and Amazon announced different plans to use the controversial technology to create animated shows for their respective platforms, with the latter creating a fund to lend their AI tools to creators in the field.cnx.cmd.push(function(){cnx({"playerId":"92b7b46b-43ed-4e0e-b21b-2c999302d9d7","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.gizmodo.com/article","CHILD_UNIT":"article","POST_ID":"2000765057","POST_TYPE":"post","CHANNEL":"io9","SECTION":"television","SUBSECTION":"","CATEGORIES":"television","TAGS":"amazon,generative-ai,jorge-r-gutierrez","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); Along with the fund, Amazon announced a…
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