Amazon starts selling its AI shopping technology to other retailers
Amazon is now licensing its AI shopping technology to other retailers, allowing them to create tailored shopping tools. This move aims to position Amazon as a key player in the AI shopping sector, similar to its previous success with Amazon Web Services. The company has already signed on luxury brand Kate Spade as a customer for this new service.
- ▪Amazon is licensing its AI shopping technology to other retailers.
- ▪The service allows retailers to launch AI shopping tools in as little as 60 days.
- ▪Kate Spade is among the first customers to use this technology for a gifting assistant.
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Amazon has been using homegrown artificial intelligence technology to help users compare products and buy or reorder items on their behalf. Now the company is licensing that technology to other retailers, as it vies to be the backbone of AI shopping across the web. In a blog post Wednesday, Amazon said it's taking the "architecture, starter code and learnings" from Alexa for Shopping and packaging it together for the rest of the retail industry. The new service allows retailers to launch their own AI shopping tools tailored to their storefront, catalog and branding "in as little as 60 days," Amazon said. For Amazon, the move marks another effort to take technology built internally and sell it to other companies, including competitors, as a service.
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