Amazons About You profiles are roasting shoppers. Heres how to see yours.
Amazon's "About You" feature has gone viral after shoppers shared screenshots of the platform's oddly specific and sometimes humorous observations about their bodies and habits. Although the tool was introduced in May to allow users to review and edit personalization data, a recent social media post sparked widespread curiosity. The profiles contain descriptions ranging from standard shopping preferences to unsolicited assessments of physical attributes and relationships.
- ▪Amazon introduced the "About You" feature in May to let users review and edit the information used for personalized shopping experiences.
- ▪A viral post on Threads on October 5 prompted many users to check and share their individual profiles.
- ▪Shared screenshots reveal descriptions that range from ordinary preferences to specific comments on body parts and partner characteristics.
- ▪Shoppers have described the content of these profiles as resembling a roast rather than simple shopping data.
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| Original publisher | Mashable |
| Canonical URL | https://mashable.com/tech/amazon-about-you-profiles-how-to-find |
| Publication time | Thu, 08 Oct 2026 00:42:20 +0000 |
| Retrieval time | 2026-10-08T00:48:15.123Z |
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Opening excerpt (first ~120 words) tap to expand
Home > Tech Amazon's 'About You' profiles are roasting shoppers. Here's how to see yours. From "flat buttocks" to husbands with "skinny legs," shoppers are sharing Amazon's oddly specific observations. By Olivia Tauber Olivia Tauber Deputy Digital Culture Editor Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.
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