Ambush Spring 2027 Ready-to-Wear
“We’re really going back to our roots.”It’s a phrase we hear often in fashion, but it holds no cliché when uttered by Yoon Ahn. In Ahn’s home of Tokyo, the tension between the expectations of society and the pull of nature is palpable: “Japanese people are really in their heads, especially in the city, because there are so many unwritten rules we need to follow. The designer also went hard on making everything as modular as possible: many pieces had extra zips or fastenings so that pants could be transformed into shorts or adjusted for more breathability.
- ▪“We’re really going back to our roots.”It’s a phrase we hear often in fashion, but it holds no cliché when uttered by Yoon Ahn.
- ▪In Ahn’s home of Tokyo, the tension between the expectations of society and the pull of nature is palpable: “Japanese people are really in their heads, especially in the city, because there are so many unwritten rules we need to follow.
- ▪The designer also went hard on making everything as modular as possible: many pieces had extra zips or fastenings so that pants could be transformed into shorts or adjusted for more breathability.
Opening excerpt (first ~120 words) tap to expand
“We’re really going back to our roots.”It’s a phrase we hear often in fashion, but it holds no cliché when uttered by Yoon Ahn. Since the designer and her partner Verbal reacquired ownership of Ambush in April last year, the duo has shifted the brand’s production back to Japan to have tighter control of the quality and, in Ahn’s own words, the opportunity to “be more real”.She had been reading Women Who Run with the Wolves, Clarissa Pinkola Estés’s 1992 bestseller about reconnecting with an instinctual female power. In Ahn’s home of Tokyo, the tension between the expectations of society and the pull of nature is palpable: “Japanese people are really in their heads, especially in the city, because there are so many unwritten rules we need to follow.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
