An Australian family is building a bridge to wine appreciation with the fruity, versatile moscato grape
Brown Brothers, an Australian winery, is introducing flavored wines like Strawberries & Cream Moscato to attract new consumers as wine consumption declines. The winery aims to make wine more accessible for younger drinkers while maintaining its heritage. By infusing familiar flavors into their wines, they hope to create enjoyable first experiences that encourage long-term wine appreciation.
- ▪Brown Brothers has launched a range of flavored wines to appeal to new customers.
- ▪The Strawberries & Cream Moscato is designed to attract younger drinkers by offering familiar flavors.
- ▪The winery collaborates with Gelato Messina to create sweet, fruity wine experiences.
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Open this photo in gallery:Brown Brothers Strawberries & Cream Moscato may not be to everyone’s taste, but with wine consumption dipping in recent years, it’s a strategy to attract new customers.SuppliedShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountOn the front labels on wine bottles, you typically see the name of the producer, region or grape variety. Occasionally, there will be a clue as to the style of wine, such as dry riesling or unoaked chardonnay.However, labels rarely explain what flavour to expect from the wine, which would be particularly helpful for consumers who are unfamiliar with wine.
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