Anthony Edwards Uses Adidas Deal To Help Propel Off-Court Success
Anthony Edwards, the Minnesota Timberwolves guard, has achieved significant off-court success through his partnership with Adidas. His signature sneaker line has become the top-selling basketball shoe from the brand, contributing to his status as one of the highest-paid athletes under 25. In addition to his on-court earnings, Edwards has secured lucrative sponsorships and media deals, further enhancing his financial portfolio.
- ▪Anthony Edwards is a four-time NBA All-Star and Olympic gold medalist.
- ▪His first signature sneaker with Adidas, the Anthony Edwards 1, was released in November 2023.
- ▪The AE franchise has become the top-selling signature basketball shoe from Adidas.
- ▪Edwards has earned an estimated $23 million off the court through various deals, including a docuseries and sponsorships.
- ▪He signed a multi-year extension with Adidas in summer 2024, coinciding with the release of the Anthony Edwards 1 Low.
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BusinessSportsMoneyAnthony Edwards Uses Adidas Deal To Help Propel Off-Court SuccessByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorMay 25, 2026, 06:51pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Minnesota Timberwolves guard Anthony Edwards is one of the highest-earning athletes under the age of 25. (Photo by Carlos Gonzalez/The Minnesota Star Tribune via Getty Images)Star Tribune via Getty ImagesAnthony Edwards debuted in the NBA in the final days of 2020.
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