Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price
Second, Apple worked on the software to make the Duo "unlike any foldable that's out there." As for the foldable display, Ternus said the inner screen's top layer is polymer, not glass, which meant devising an entirely new way of making Apple's nano-texture finish. Rival displays, he said, are "kind of cheap-feeling plastic surfaces. They don't feel good to touch, they're kind of wavy, wrinkly." "The nano-texture just wipes that all out," he added.
- ▪Second, Apple worked on the software to make the Duo "unlike any foldable that's out there." As for the foldable display, Ternus said the inner screen's top layer is polymer, not glass, which meant devising an entirely new way of making App
- ▪Rival displays, he said, are "kind of cheap-feeling plastic surfaces.
- ▪They don't feel good to touch, they're kind of wavy, wrinkly." "The nano-texture just wipes that all out," he added.
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| Original publisher | MacRumors |
| Canonical URL | https://www.macrumors.com/2026/09/11/apple-explains-iphone-duo-design-secrecy-price/ |
| Publication time | Fri, 11 Sep 2026 11:09:48 +0000 |
| Retrieval time | 2026-09-11T13:17:42.908Z |
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Apple Execs Explain iPhone Duo's Display Design, Secrecy, and PriceFriday September 11, 2026 4:09 am PDT by Tim HardwickIn a joint interview with Tom's Guide and TechRadar, new Apple CEO John Ternus and marketing chief Greg Joswiak explained why the company waited until now to release a foldable, its design philosophy, and how it kept the iPhone Duo under wraps. Ternus said the timing always comes down to when a product idea meets Apple's bar "for quality and durability, but also for design." He said the device "was like a greenfield of opportunity for us because it was an opportunity to rethink so many different things." Apple took a hard look at what other foldable makers were offering and felt it "wasn't particularly inspiring," said Joswiak, adding that Apple's approach was "twofold –…
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