Apple Is Reportedly Working on Beats-Branded Game Controllers for iPhones
Going forward, Gurman says Apple could use Beats for more products that don’t get Apple’s premium materials, design language, or pricing, making gaming controllers a natural fit for the subsidiary brand. They have different haptic designs but pack all standard controller components, such as the D-pad, dual thumbsticks, shoulder buttons, home and menu buttons, and analog triggers. The T1057 controller also has accelerometer and gyroscope support, the report added.Potential release timelines for the two products are currently unclear, but Apple already sells mobile gaming controllers from SteelSeries and Backbone on its online store.
- ▪Going forward, Gurman says Apple could use Beats for more products that don’t get Apple’s premium materials, design language, or pricing, making gaming controllers a natural fit for the subsidiary brand.
- ▪They have different haptic designs but pack all standard controller components, such as the D-pad, dual thumbsticks, shoulder buttons, home and menu buttons, and analog triggers.
- ▪The T1057 controller also has accelerometer and gyroscope support, the report added.Potential release timelines for the two products are currently unclear, but Apple already sells mobile gaming controllers from SteelSeries and Backbone on i
2 outlets in our directory ran this story, first to last over 14 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Apple is reportedly working on iPhone game controllers — The Verge
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| Original publisher | PCMag |
| Canonical URL | https://www.pcmag.com/news/apple-is-reportedly-working-on-beats-branded-game-controllers-for-iphones |
| Publication time | Mon, 14 Sep 26 08:36:51 +0000 |
| Retrieval time | 2026-09-14T08:41:51.054Z |
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| Cluster | p4f-obk1a2gZ · 2 stories |
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Opening excerpt (first ~120 words) tap to expand
Apple has entered multiple new product categories in recent years, and among the next few debuts might be a gaming controller for iPhones.After a MacRumors reader found references to two unreleased iPhone gaming controllers in iOS 26.7 code last week, Bloomberg’s Mark Gurman reports that Apple has been working on those controllers for nearly a year and could release them under the Beats brand.Apple acquired Beats for $3 billion in 2014 and has since used the brand to sell iPhone cases and USB-C cables alongside its range of independent audio products. Going forward, Gurman says Apple could use Beats for more products that don’t get Apple’s premium materials, design language, or pricing, making gaming controllers a natural fit for the subsidiary brand.
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