Apple is selling you defective chips, and you’re happily buying them
Apple is reportedly selling chips with minor defects in its products. This strategy allows the company to offer cheaper alternatives without compromising overall performance significantly. The new MacBook Neo exemplifies this approach by using a slightly downgraded version of its A18 Pro chip.
- ▪Apple has developed a business model around using processors with slight defects.
- ▪The new MacBook Neo features a 5-core graphics processor instead of the 6-core version found in the iPhone 16 Pro.
- ▪Consumers may not notice the difference in performance due to the minor defects in the chips.
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Apple has a very clever trick up its sleeve when it comes to its silicon. The company is selling you chips that did not fully make the cut. But the really funny part is, you probably never noticed. A new report from the Wall Street Journal revealed that Apple has built a strong business around using processors with slight defects or lower-performing parts in cheaper products. The best example of this is the new $599 MacBook Neo, which uses Apple’s A18 Pro chip but with a 5-core graphics processor, rather than the version with one more GPU core used in the iPhone 16 Pro lineup.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Digital Trends.
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