Apple pushes back against UK proposal to loosen App Store payment rules
Apple has submitted a formal response to the UK Competition and Markets Authority opposing proposed rules that would let app developers link to alternative payment methods. The company argues the proposal amounts to price regulation and would give regulators an overly intrusive role in its business. The CMA maintains the rules aim to ensure steering fees are fair and reasonable without directly setting them.
- ▪Apple responded to a CMA consultation that seeks to allow developers to direct users to non‑Apple payment options.
- ▪The proposal would still permit Apple to charge a commission on purchases made through alternative payment methods, provided the fee is deemed fair and reasonable.
- ▪Apple described the steering requirements as price regulation and said they could restrict the products and services for which it can charge a commission.
- ▪The CMA rejected Apple’s characterization, stating the intent is to establish principles for determining fair steering fees rather than fixing the fees themselves.
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| Original publisher | 9to5Mac |
| Canonical URL | https://9to5mac.com/2026/07/29/apple-pushes-back-against-uk-proposal-to-loosen-app-store-payment-rules/ |
| Publication time | Wed, 29 Jul 2026 21:43:45 +0000 |
| Retrieval time | 2026-07-29T21:49:26.457Z |
| Last seen | 2026-07-29T21:49:26.457Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | q49oVHYFbVnD · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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