Apple Store goes down as iPhone 18 Pro preorders loom

Sep 12, 2026 · 10:50 AM UTC ·2 min read · 0 reactions · 0 comments · 8 views

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TL;DR · WeSearch summary

Apple temporarily took its online store offline on September 12, 2026, to prepare for the opening of preorders for the iPhone 18 Pro and iPhone 18 Pro Max. The outage prevents customers from purchasing other available products, including the Apple Watch Series 12 and Ultra 4, until the store reopens. Preorders for the new iPhone models begin at 5:00 a.m. Pacific Time, with prices starting at $1,199.

Key facts

▪Apple's online store went dark to prepare for the iPhone 18 Pro and iPhone 18 Pro Max preorder launch.
▪The iPhone 18 Pro features a vapor-cooled A20 Pro chip and a 48MP Fusion Main camera.
▪Preorders for the iPhone 18 Pro lineup start on September 12 at 5:00 a.m. Pacific Time.
▪The standard iPhone 18 will not launch alongside the Pro models, with the iPhone Duo following later in October.
▪Customers can finance the iPhone 18 Pro at $49.95 per month or lease it for $34.99 per month.

How this story was covered

2 outlets in our directory ran this story, first to last over 16 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.

Centre · 1

▪ Apple’s iPhone 18 Pro cases are already in stores, and not just for the new models — 9to5Mac

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Original publisher	AppleInsider
Canonical URL	https://appleinsider.com/articles/26/09/12/apple-store-goes-down-as-iphone-18-pro-preorders-loom?utm_source=rss
Publication time	Sat, 12 Sep 2026 10:50:41 +0000
Retrieval time	2026-09-12T11:27:50.805Z
Last seen	2026-09-12T11:27:50.805Z
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Cluster	7UusoXjI4Vbv · 2 stories
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Publisher visit	Yes — open original
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News Apple Store goes down as iPhone 18 Pro preorders loom Amber Neely 0 e-mail BlueSky Mastodon X Facebook Reddit Sat Sep 12 2026, 06:50 AM EDT · 1 minute read Apple Store down ahead of iPhone 18 Pro preorders If you buy through our links, we may get a commission. Read our ethics policy. Apple's online store has gone dark as the company prepares to open preorders for the iPhone 18 Pro lineup. As anticipated, Apple has taken its online Apple Store offline to prepare for the launch ahead of iPhone 18 Pro and iPhone 18 Pro Max. This year, the iPhone 18 will not launch alongside its higher-end counterparts. Apple routinely takes its online store offline before major product launches and preorder windows.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at AppleInsider.

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