Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera AdFriday September 18, 2026 9:36 am PDT by Juli CloverApple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment.
- ▪Apple Teams Up With ROSÉ for iPhone 18 Pro Camera AdFriday September 18, 2026 9:36 am PDT by Juli CloverApple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video.
- ▪The video for the song "new trick" was filmed using the iPhone 18 Pro.
- ▪Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment.
2 outlets in our directory ran this story, first to last over 19 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
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| Original publisher | MacRumors |
| Canonical URL | https://www.macrumors.com/2026/09/18/apple-iphone-18-pro-camera-ad/ |
| Publication time | Fri, 18 Sep 2026 16:36:35 +0000 |
| Retrieval time | 2026-09-18T16:38:45.312Z |
| Last seen | 2026-09-18T16:38:45.312Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | P8oYWWj7L4SG · 3 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera AdFriday September 18, 2026 9:36 am PDT by Juli CloverApple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for stability and cinematic effects. Apple has worked with several other musicians in the past for Shot on iPhone music videos, including The Weeknd, Lady Gaga, and Olivia Rodrigo.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at MacRumors.
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