Apple Tops Global Smartphone Market for First Time in a Q1
Apple has achieved the status of the world's leading smartphone brand by shipments for the first time in a Q1. The company captured 21 percent of global shipments, marking a 9 percent year-over-year growth despite an overall market contraction. This milestone is attributed to strong demand for the iPhone 17 and effective supply chain management.
- ▪Apple finished as the world's number one smartphone brand by shipments in Q1 2026.
- ▪The company captured 21 percent of global shipments and grew 9 percent year-over-year.
- ▪Samsung came in a close second with 21 percent on roughly flat shipments.
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Apple Tops Global Smartphone Market for First Time in a Q1Friday May 22, 2026 5:30 am PDT by Tim HardwickApple finished as the world's number one smartphone brand by shipments in the first quarter of 2026, according to new data from Counterpoint Research. It's the first time the company has ever led the market in a Q1. Apple captured 21 percent of global shipments and grew 9 percent year-over-year, even as the overall market contracted 3 percent. Samsung came in a close second, also at 21 percent on roughly flat shipments, followed by Xiaomi at 12 percent, OPPO at 10 percent, and vivo at 7 percent. Meanwhile, Xiaomi's shipments fell 19 percent year-over-year, while OPPO and vivo declined 4 percent and 2 percent, respectively.
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