Apple’s big Siri update is here. Now the real challenge begins

Craig Federighi, Apple's senior vice president of Software Engineering, speaks about Siri during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, Calif., June 4, 2018. Marcio Jose Sanchez/AP Facebook Twitter LinkedIn Siri is finally getting the big AI upgrade Wall Street has been waiting for. But it’s just the beginning. googletag.cmd.push(function() { googletag.display('div-gpt-ad-1652956513490-0'); }); Apple on Monday announced Siri AI, a major revamp the company hopes will thrust its roughly 15-year-old digital assistant into the spotlight alongside OpenAI’s ChatGPT and Google’s Gemini.

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