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Apple’s Camera Chief Thinks AI Can Give You Superpowers

Julian Chokkattu· ·7 min read · 0 reactions · 0 comments · 41 views
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Apple’s Camera Chief Thinks AI Can Give You Superpowers
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However, there are two new features—called Extend and Spatial Reframe—that let you expand the space around your photo or change the perspective of an image, all while generating fake pixels. The camera “thinks” about what should be there, then draws it in.McCormack says there's a giant backlog of unsolvable issues that AI is now helping to address and that these new features are very deliberate. “You don't have to know all the details of how to do something in Photoshop or something else—it gives normal people these absolute superpowers,” McCormack says.<video aria-label="Apple&#x27;s new Extend feature lets you add more space to your original image.

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WIRED · Julian Chokkattu
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Original publisherWIRED
Canonical URLhttps://www.wired.com/story/apple-camera-chief-thinks-ai-can-give-you-superpowers/
Publication timeFri, 12 Jun 2026 01:00:00 +0000
Retrieval time2026-06-12T01:05:52.029Z
Last seen2026-06-12T01:05:52.029Z
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Opening excerpt (first ~120 words) tap to expand

Julian ChokkattuGearJun 11, 2026 9:00 PMApple’s Camera Chief Thinks AI Can Give You SuperpowersThe generative features in iOS 27’s new Photos app will add fake pixels to some of your shots, but Apple’s Jon McCormack says the company isn’t using AI “for the sake of AI.”Photograph: Julian ChokkattuCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyWhat even is a photograph these days?As tech giants pack generative AI capabilities into our phones and their camera software, the line between what is a real image and what isn't continues to blur.

Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.

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