Apple’s Camera Chief Thinks AI Can Give You Superpowers

Julian ChokkattuGearJun 11, 2026 9:00 PMApple’s Camera Chief Thinks AI Can Give You SuperpowersThe generative features in iOS 27’s new Photos app will add fake pixels to some of your shots, but Apple’s Jon McCormack says the company isn’t using AI “for the sake of AI.”Photograph: Julian ChokkattuCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyWhat even is a photograph these days?As tech giants pack generative AI capabilities into our phones and their camera software, the line between what is a real image and what isn't continues to blur.

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