Apple's latest iPhone 18 Pro ad is a micro music video

Sep 18, 2026 · 5:36 PM UTC ·1 min read · 0 reactions · 0 comments · 6 views

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TL;DR · WeSearch summary

Apple has released a new 35-second advertisement for the iPhone 18 Pro that serves as a micro music video for K-Pop artist Rose. The commercial highlights the device's new variable aperture lens and its ability to capture high-quality low-light footage with impressive depth of field. This promotional content coincides with the recent launch of the iPhone 18 Pro lineup, which began shipping to customers on September 18, 2026.

Key facts

▪Apple released a 35-second 'Shot on iPhone' ad featuring K-Pop artist Rose's song 'new trick'.
▪The advertisement showcases the iPhone 18 Pro's 48MP main camera and its new variable aperture lens.
▪The iPhone 18 Pro and iPhone 18 Pro Max were announced at Apple's 'Surprise and Shine' event on September 9, 2026.
▪Preorders for the new devices opened on September 12, with units arriving in stores and to customers on September 18, 2026.

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Original publisher	AppleInsider
Canonical URL	https://appleinsider.com/articles/26/09/18/apples-latest-iphone-18-pro-ad-is-a-micro-music-video?utm_source=rss
Publication time	Fri, 18 Sep 2026 17:36:46 +0000
Retrieval time	2026-09-18T17:38:45.490Z
Last seen	2026-09-18T17:38:45.490Z
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News Apple's latest iPhone 18 Pro ad is a micro music video Amber Neely 0 e-mail BlueSky Mastodon X Facebook Reddit Fri Sep 18 2026, 01:36 PM EDT · 1 minute read iPhone 18 Pro stars in new 'Shot on iPhone' music video Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose. On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a bite-sized music video. The video is for "new trick" by K-Pop artist Rose. Of the project, Apple says: "The new variable aperture lens on the 48MP main camera captured improved low-light footage and impressive depth of field to bring the music video to life.

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