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Apple's New AI Tools May Require an iCloud+ Upgrade for Extended Usage

Jibin Joseph· ·2 min read · 0 reactions · 0 comments · 3 views
#technology#ai#icloud#apple#business
Apple's New AI Tools May Require an iCloud+ Upgrade for Extended Usage
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Apple announced that its new AI features, including an upgraded Siri, may be free initially but could require a paid iCloud+ upgrade for heavy usage. Tim Cook indicated that Apple is considering offering tiered iCloud+ plans to cover increased compute costs for power users. The company recently raised iCloud+ prices in several countries, and the new AI tools are expected to launch publicly with iOS 17 in September.

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Original publisherPCMag
Canonical URLhttps://www.pcmag.com/news/apples-new-ai-tools-may-require-an-icloud-plus-upgrade-for-extended-usage
Publication timeFri, 31 Jul 26 09:40:11 +0000
Retrieval time2026-07-31T09:52:36.885Z
Last seen2026-07-31T09:52:36.885Z
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Apple’s revamped Siri and new Apple Intelligence features may be free to start, but power users will likely have to pay to get more out of them. The news came during the company’s latest earnings call, when Apple CEO Tim Cook was asked about how Apple plans to recover its AI compute costs.“In terms of what it means for compute cost, it’s obviously early going for us. And so I don’t want to say that we have a complete plan for that,” Cook said, before adding: “We do believe there will be people that want to use it a lot. And so we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack on iCloud Plus. And we’ll see how the pickup for that is.”This isn’t the first time Apple has spoken about usage limits for AI features.

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