Apple's New CEO John Ternus is Making Product Design a 'Major Priority'
Apple's new CEO John Ternus has prioritized product design by immersing himself in the industrial and human interface teams. Unlike his predecessor Tim Cook, Ternus visits the design studio multiple times a week rather than just once a month. This shift allows him to focus on engineering and design while delegating financial and supply chain responsibilities to other executives.
- ▪John Ternus has made product design a major priority since becoming Apple's CEO last month.
- ▪Ternus visits the design studio several times a week, sometimes multiple times in a single day.
- ▪Former CEO Tim Cook typically visited the design studio for about an hour once a month.
- ▪Ternus is delegating Apple's finances to Kevan Parekh and supply chain operations to Sabih Khan.
- ▪Ternus's background in engineering contrasts with Tim Cook's expertise in supply chain management.
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| Original publisher | MacRumors |
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| Publication time | Mon, 05 Oct 2026 02:35:04 +0000 |
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Apple's New CEO John Ternus is Making Product Design a 'Major Priority'Sunday October 4, 2026 7:35 pm PDT by Joe RossignolSince becoming Apple's CEO last month, John Ternus has made product design a "major priority," according to Bloomberg's Mark Gurman. "Ternus already had some involvement with the design studio as Apple's head of hardware engineering, given the close coordination required between the two functions," he said, in his Power On newsletter today. "Since becoming CEO, however, he has immersed himself in the industrial design and human interface teams." Ternus goes "hands-on" in Apple's design studio "several times a week, sometimes visiting multiple times in a single day," whereas Apple's former CEO Tim Cook typically visited the studio for "about an hour once a month, at…
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