Apple’s new Upgrade program launches on Tuesday with major changes
Buying your next Apple device could soon look like leasing a car. Apple is launching its new Apple Upgrade program on Tuesday, July 28, replacing new enrollments in the long-running iPhone Upgrade Program with a lease-based option that covers iPhones, iPads, Macs, and Apple Watches. Backed by Klarna, the program is designed to lower the upfront cost of Apple’s premium devices, but it is also raising questions about whether you’ll actually own what you’re paying for.
- ▪Buying your next Apple device could soon look like leasing a car.
- ▪Apple is launching its new Apple Upgrade program on Tuesday, July 28, replacing new enrollments in the long-running iPhone Upgrade Program with a lease-based option that covers iPhones, iPads, Macs, and Apple Watches.
- ▪Backed by Klarna, the program is designed to lower the upfront cost of Apple’s premium devices, but it is also raising questions about whether you’ll actually own what you’re paying for.
4 outlets in our directory ran this story, first to last over 30 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Apple Upgrade installment program set to go live on Tuesday — AppleInsider
- ▪ 'Apple Upgrade' Program Launching on Tuesday — MacRumors: Mac News and Rumors - All Stories
- ▪ Top Stories: 'Apple Upgrade' Program, Apple Music Price Hike, and More — MacRumors
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Buying your next Apple device could soon look like leasing a car. Apple is launching its new Apple Upgrade program on Tuesday, July 28, replacing new enrollments in the long-running iPhone Upgrade Program with a lease-based option that covers iPhones, iPads, Macs, and Apple Watches. Backed by Klarna, the program is designed to lower the upfront cost of Apple’s premium devices, but it is also raising questions about whether you’ll actually own what you’re paying for. How will the new Apple Upgrade work? TARUN RAJ BN / Unsplash The new program will reportedly launch first in the United States through Apple’s retail stores and online store. Eligible iPhones and Apple Watches will be offered on 24-month leases, while Macs and iPads will be offered on 36-month leases.
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