Apple’s Tim Cook says price hikes are on the way, citing memory chip crunch
Apple plans to hike its prices, citing the rising costs of storage chips and memory, CEO Tim Cook says.
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Business Apple’s Tim Cook says price hikes are on the way, citing memory chip crunch By Ariel Zilber Published June 17, 2026, 6:01 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Apple plans to hike its prices, citing the rising costs of storage chips and memory, CEO Tim Cook says. The shift comes as the AI industry has been gobbling up memory, driving up the costs, and as inflation has been plaguing the economy. “Unfortunately, price increases are unavoidable,” Cook told the Wall Street Journal in an interview published Wednesday. 3 Apple CEO Tim Cook delivers the keynote address during the Apple WWDC on June 8 in Cupertino, Calif.
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