Apple's Two Rumored Game Controllers Will 'Likely' Come From Beats
Bloomberg reporter Mark Gurman reports that Apple is developing two game controllers for the iPhone that have been in the works for over a year. The devices are expected to carry Beats branding, leveraging the subsidiary's expanded product line beyond audio equipment. Apple aims to enter the growing gaming accessory market, though specific pricing and release dates remain unannounced.
- ▪References to two unreleased Apple game controllers were discovered in the macOS 26.7 beta code.
- ▪Mark Gurman states the controllers have been in development for more than a year and are designed for the iPhone.
- ▪The devices will likely feature Beats branding, as Apple has expanded the brand to include accessories like cases and cables.
- ▪Apple views the gaming controller market as a growing sector and intends to compete in it.
- ▪There is currently no information available regarding the pricing or availability of the new controllers.
3 outlets in our directory ran this story, first to last over 11 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
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| Original publisher | MacRumors |
| Canonical URL | https://www.macrumors.com/2026/09/13/apple-beats-game-controllers-rumor/ |
| Publication time | Mon, 14 Sep 2026 01:47:17 +0000 |
| Retrieval time | 2026-09-14T01:51:51.197Z |
| Last seen | 2026-09-14T01:51:51.197Z |
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| Cluster | cq1s7Fpt_6IK · 3 stories |
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Apple's Two Rumored Game Controllers Will 'Likely' Come From BeatsSunday September 13, 2026 6:47 pm PDT by Joe RossignolEarlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details. In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond headphones and now sells charging cables, iPhone cases, and more. "Apple sees this as a growing market and wants in," he wrote. No word on pricing or availability. [ 0 comments ]
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