ARIH To Host Activations During BTS's Las Vegas Concert Week
ARIH is hosting activations during BTS's concert week in Las Vegas to celebrate with fans. The events will include pop-up activations at various locations, interactive games, and tastings of their products. Fans can also collect limited-edition items and engage with ARIH through social media.
- ▪ARIH is collaborating with BTS to celebrate their concert week in Las Vegas.
- ▪The brand will host pop-up activations at Allegiant Stadium and other locations.
- ▪Fans can participate in interactive games and taste new products during the events.
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| Original publisher | Forbes — Business |
| Canonical URL | https://www.forbes.com/sites/laurasirikul/2026/05/18/arih-to-host-activations-during-btss-las-vegas-concert-week/ |
| Publication time | Mon, 18 May 2026 18:45:48 -0400 |
| Retrieval time | 2026-05-18T23:14:56.957Z |
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BusinessHollywood & EntertainmentARIH To Host Activations During BTS's Las Vegas Concert WeekByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorMay 18, 2026, 06:45pm EDTMay 18, 2026, 07:03pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.BTS x ARIHBIGHIT MUSIC EXCLUSIVE – In honor of BTS’s Las Vegas takeover this week, BTS’s food-and-beverage collaborator, ARIH, is hosting its own events to celebrate with fans (a.k.a. ARMY).
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