At the altar of AI capex, Google is sacrificing the golden goose
Manufacture revenue growth via short-sighted, highly extractive, customer-hostile tactics. The result is advertisers get billed for clicks that are totally irrelevant to their business and that their targeting settings explicitly forbid Google from targeting. Alphabet revenue grew 24% YoY and Google Cloud accelerated to 82% growth.
- ▪Manufacture revenue growth via short-sighted, highly extractive, customer-hostile tactics.
- ▪The result is advertisers get billed for clicks that are totally irrelevant to their business and that their targeting settings explicitly forbid Google from targeting.
- ▪Alphabet revenue grew 24% YoY and Google Cloud accelerated to 82% growth.
Hacker News (AI / LLM) files mainly under ai. We currently carry 2,236 of its stories.
Opening excerpt (first ~120 words) tap to expand
Max Anderson@MaxAndersonAs someone who has personally spent $500k / mo+ on Google Ads for years, I can tell you with certainty: This revenue growth in Search is artificial & extremely unhealthy for Google’s business long term Search volumes are declining as legacy search is being increasingly cannibalized by non-monetized LLM queries Google’s response? Manufacture revenue growth via short-sighted, highly extractive, customer-hostile tactics. I.e. charge advertisers more for lower quality clicks, including clicks they do not want and explicitly did not approve Google to charge them for A few examples to illustrate: For all of its history until recently, Google operated on a 2nd price auction model I.e.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at X (formerly Twitter).
Discussion
0 commentsMore from X (formerly Twitter)
