AT&T Adds a New (But Retro) Wireless Plan Option: Data By the Bucket
AT&T has introduced a new wireless plan option called Build-A-Plan, which allows customers to customize their data needs. Starting at $15 per month for unlimited calling and texting with 1GB of data, users can choose to upgrade their data allowance for an additional fee. This plan contrasts with AT&T's existing Unlimited Your Way plans, potentially offering cost-saving alternatives for customers with varying data usage.
- ▪The Build-A-Plan option starts at $15 per month for unlimited calling and texting with 1GB of data.
- ▪Customers can upgrade their data from 1GB to unlimited for an additional $20 to $35 per month.
- ▪The new plan may provide more affordable options compared to AT&T's existing Unlimited Your Way plans.
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| Original publisher | PCMag |
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| Publication time | Thu, 21 May 26 14:19:51 +0000 |
| Retrieval time | 2026-05-21T14:41:11.045Z |
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Opening excerpt (first ~120 words) tap to expand
Choosing a wireless plan from AT&T may require extra columns in a spreadsheet, courtesy of an additional set of subscription options coming from that carrier on May 27.This new Build-A-Plan option presents a customer with an unlocked phone (as required by its fine print) with a series of choices. After a base rate of $15 a month for unlimited calling and texting and 1GB of data, customers will have to consider how much data they want for on-phone use and how much to share with other devices via a phone’s mobile hotspot feature.You can upgrade from the default 1GB to 5GB for $5 extra, to 15GB for $10 extra, to unlimited data with streaming video at standard-definition resolution for $20 extra, and to unlimited data with ultra-high-definition streaming video (aka 4K, as in more than the…
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