AT&T Is Raising Rates on Many Older Plans Again

Rob Pegoraro· Jul 31, 2026 · 6:56 PM UTC ·4 min read · 0 reactions · 0 comments · 3 views

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Keeping older plans around isn’t a cost-free exercise for a telecom firm, one industry analyst noted. “It is much easier to train people if they have a handful of plans,” said Roger Entner, founder of Recon Analytics. “Nobody is an expert on a thousand billing plans.” Transition to a New Plan?AT&T isn’t closing out these old plans the way T-Mobile did when it moved people on those older plans to newer, more expensive offerings.

Key facts

▪Keeping older plans around isn’t a cost-free exercise for a telecom firm, one industry analyst noted.
▪“It is much easier to train people if they have a handful of plans,” said Roger Entner, founder of Recon Analytics.
▪“Nobody is an expert on a thousand billing plans.” Transition to a New Plan?AT&T isn’t closing out these old plans the way T-Mobile did when it moved people on those older plans to newer, more expensive offerings.

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Publication time	Fri, 31 Jul 26 18:56:31 +0000
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Opening excerpt (first ~120 words) tap to expand

Many old-school phone plans at AT&T are getting the equivalent of a tuition hike as the carrier retroactively raises their monthly rates starting in August, while increasing the data available on them for mobile hotspot use.The steeper increase—$10 extra per line, capped at $20 on multiple-line plans—is coming to an older set of plans, per a support note. The offerings covered: AT&T Unlimited Plus, AT&T Unlimited Choice, AT&T Unlimited Choice IIAT&T Unlimited Plus Enhanced, AT&T Unlimited Choice EnhancedAT&T Unlimited &More, AT&T Unlimited &More PremiumAT&T Unlimited Plan (Double Play)Some subscribers already saw this increase take effect in April, while those who activated these plans between July 24 and Nov. 1, 2025, will see it take effect in August.

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