August Is Here: Time Has Come to Label AI Deepfakes
This will also apply to “support chatbots”, systems used in hiring or recruitment, or systems that give advice of any kind.Those two kind of content need to be clearly labelled. It will certainly not be the focus of the EU Commission at the start.While especially US companies have spent millions lobbying against the new rules, the requirements apply in a way that is hard to argue against. But it is a start.Further Reading:EU AI Act Article 50: Transparency Obligations for Providers and Deployers of Certain AI SystemsEU Commission (2026).
- ▪This will also apply to “support chatbots”, systems used in hiring or recruitment, or systems that give advice of any kind.Those two kind of content need to be clearly labelled.
- ▪It will certainly not be the focus of the EU Commission at the start.While especially US companies have spent millions lobbying against the new rules, the requirements apply in a way that is hard to argue against.
- ▪But it is a start.Further Reading:EU AI Act Article 50: Transparency Obligations for Providers and Deployers of Certain AI SystemsEU Commission (2026).
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| Original publisher | Medium |
| Canonical URL | https://read.misalignedmag.com/august-is-here-time-has-come-to-label-ai-deepfakes-2181ad0435ac |
| Publication time | Sun, 02 Aug 2026 15:56:08 +0000 |
| Retrieval time | 2026-08-02T16:05:46.443Z |
| Last seen | 2026-08-02T16:05:46.443Z |
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Press enter or click to view image in full sizeAi RegulationDeepfakesAi EthicsEuropean UnionEu Ai ActAugust Is Here: Time Has Come To Label AI DeepfakesFrom today, AI generated content that could be mistaken as real needs to be labelled in the EU.Wolfgang Hauptfleisch4 min read·Just now--ListenShareAugust 2nd has arrived, and with that comes the European Union’s requirement to comply with the transparency provisions of the EU AI Act: Most importantly, to label AI deepfakes, with a delay until December 2 for existing generative AI tools to implement machine-readable labels.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Medium.
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