Baccarat Rouge 540 Is More than a Fragrance in New Documentary
Maison Francis Kurkdjian has released a documentary titled 'ICON(S)' that explores the creation of an artistic installation inspired by the Baccarat Rouge 540 fragrance. The documentary features various artists who reinterpret the scent through music, food, and art. The final installation is a glowing glass sculpture that embodies the essence of the fragrance and includes an edible version and a dedicated soundtrack.
- ▪The documentary traces the creation of 'The alchemy of senses' installation based on Baccarat Rouge 540.
- ▪It showcases collaborations with renowned artists, including a Michelin-starred chef and musicians.
- ▪The final installation features an iridescent glass sculpture and an edible version of the perfume.
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| Canonical URL | https://hypebeast.com/2026/5/maison-francis-kurkdjian-icons-the-alchemy-of-senses-short-film-info |
| Publication time | Tue, 19 May 2026 14:33:37 +0000 |
| Retrieval time | 2026-05-19T14:34:57.720Z |
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Fashion 1 Min ago 0 Views 0 CommentsComments Save Maison Francis Kurkdjian has released a new documentary tracing the creation of “The alchemy of senses” – an artistic installation based on the house’s famous Baccarat Rouge 540 fragrance. The ICON(S) documentary comes off the initial reveal of the masterpiece at the luxury house’s Perfume, Sculpture of the invisible olfactory exhibition in Palais de Tokyo in Paris last year. Among the light sculptures, abstract paintings and bubble-filled rooms, the multi-sensory sculpture installation was presented, capturing the essence of the iconic scent.
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