Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz
The Hugo spritz is made with prosecco, elderflower liqueur, soda, mint and lemon slices. Photograph: Maren Winter/AlamyView image in fullscreenThe Hugo spritz is made with prosecco, elderflower liqueur, soda, mint and lemon slices. He agreed that the Hugo spritz could be the drink of summer.Young said sales of St-Germain are growing faster in the UK than in any other country, with the elderflower liqueur “outselling some of our major spritz competitors across a lot of our customers.
- ▪The Hugo spritz is made with prosecco, elderflower liqueur, soda, mint and lemon slices.
- ▪Photograph: Maren Winter/AlamyView image in fullscreenThe Hugo spritz is made with prosecco, elderflower liqueur, soda, mint and lemon slices.
- ▪He agreed that the Hugo spritz could be the drink of summer.Young said sales of St-Germain are growing faster in the UK than in any other country, with the elderflower liqueur “outselling some of our major spritz competitors across a lot of
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| Original publisher | The Guardian — UK |
| Canonical URL | https://www.theguardian.com/business/2026/aug/08/hugo-cocktail-aperol-uk-summer-of-spritz |
| Publication time | Sat, 08 Aug 2026 13:00:47 GMT |
| Retrieval time | 2026-08-08T13:20:47.526Z |
| Last seen | 2026-08-08T13:20:47.526Z |
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| Cluster | l-ohzsFwnKo5 · 1 stories |
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The Hugo spritz is made with prosecco, elderflower liqueur, soda, mint and lemon slices. Photograph: Maren Winter/AlamyView image in fullscreenThe Hugo spritz is made with prosecco, elderflower liqueur, soda, mint and lemon slices. Photograph: Maren Winter/AlamyFood & drink industryBar fight: Hugo cocktail takes aim at Aperol in UK summer of spritzThe elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking offZoe WoodSat 8 Aug 2026 09.00 EDTSharePrefer the Guardian on GoogleIt’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the market-leader Aperol to be this year’s favourite drink.The number of Hugos ordered in bars nearly tripled in the three months to the end of June while…
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