Bars and restaurants face strict FIFA licensing rules for World Cup viewing parties
Bars and restaurants in Toronto and Vancouver are preparing for the World Cup while navigating FIFA's strict licensing rules. Both cities have established controlled areas where advertising and promotions are tightly regulated. A report from Gowling WLG provides guidelines for businesses to avoid copyright issues, emphasizing education over punishment.
- ▪FIFA has set strict copyright rules for bars and restaurants during the World Cup.
- ▪Toronto and Vancouver have created controlled areas with specific advertising restrictions.
- ▪Businesses are advised to avoid using FIFA-related branding in their promotions.
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Open this photo in gallery:Alfred Francis, general manager at the Brazen Head Irish Pub in Toronto on Thursday. The Brazen Head is located just steps away from BMO Field.Sammy Kogan/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountWith the World Cup just weeks away, bars and restaurants in Toronto and Vancouver are preparing to lure patrons while navigating FIFA’s tricky copyright rules and avoiding the stern whip of their cities’ bylaw enforcement officers. Both cities, in partnership with FIFA, have established “controlled areas” – a two-kilometre zone around BMO Field in Toronto and another around BC Place in Vancouver – where restrictions on advertising and promotion will be tightly controlled.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
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