BBC Boss Walks Back ‘Doctor Who’ AI Comments
If fans found it worrisome, imagine how the former Google exec’s employees at the BBC reacted. According to Deadline, Brittin was taken to task for his “not helpful” comments at a recent BBC staff meeting, where he was urged to “rethink [his] fascination with AI-generated [programs].” In response, Brittin walked back his praise for AI, especially when it comes to replacing the work of actual humans. “I was just trying to make the point: look at the pace of change and what this stuff can do,” he said.
- ▪If fans found it worrisome, imagine how the former Google exec’s employees at the BBC reacted.
- ▪According to Deadline, Brittin was taken to task for his “not helpful” comments at a recent BBC staff meeting, where he was urged to “rethink [his] fascination with AI-generated [programs].” In response, Brittin walked back his praise for A
- ▪“I was just trying to make the point: look at the pace of change and what this stuff can do,” he said.
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| Original publisher | Gizmodo |
| Canonical URL | https://gizmodo.com/bbc-boss-walks-back-doctor-who-ai-comments-2000823586 |
| Publication time | Thu, 08 Oct 2026 17:00:24 +0000 |
| Retrieval time | 2026-10-08T17:03:01.763Z |
| Last seen | 2026-10-08T17:03:01.763Z |
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| Cluster | xOTc4hyjtZ0h · 1 stories |
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Opening excerpt (first ~120 words) tap to expand
With all the excitement brewing over the Doctor Who competitive tender process, one might have almost forgotten about the scare fans got last week when BBC boss Matt Brittin revealed that he’d been sent an AI-generated episode of the show and thought it was “pretty good.”cnx.cmd.push(function(){cnx({"playerId":"92b7b46b-43ed-4e0e-b21b-2c999302d9d7","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.gizmodo.com/article","CHILD_UNIT":"article","POST_ID":"2000823586","POST_TYPE":"post","CHANNEL":"io9","SECTION":"television","SUBSECTION":"","CATEGORIES":"television","TAGS":"ai,bbc,doctor-who","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); But that sort of thing is very hard to forget.
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