BBC’s New Boss Tells Staff He Will Use Data To Build “Sat Nav Around Bias” & Says iPlayer Must Improve
BBC's new director general, Matt Brittin, aims to enhance impartiality using data analysis. He expressed concerns about iPlayer's performance in showcasing content effectively. Brittin's approach may involve leveraging artificial intelligence to assess the BBC's output and improve its services.
- ▪Matt Brittin plans to use data to build a 'sat nav around bias' for the BBC.
- ▪He criticized iPlayer for not adequately showcasing the corporation's content.
- ▪Brittin's experience at Google influenced his recruitment as director general.
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BBC director general Matt Brittin Getty EXCLUSIVE: The BBC‘s new director general has revealed that he plans to use data to improve impartiality, and has warned that iPlayer is not doing a good enough job of showcasing the corporation’s content. In his first address to staff on his second day in office, former Google executive Matt Brittin said that he wanted to use data to build a “sat nav around bias,” according to audio from the all-hands meeting obtained by Deadline. He said the BBC could deploy technology to analyse its news and content to establish patterns in output. Brittin said this could mean assessing how often the BBC uses certain words, or analysing the types of contributors appearing across its programming.
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