Binge Drinking Has Never Been Easier
The popularity of canned cocktails has surged, making them a common sight at venues like baseball stadiums. Brands such as Cutwater and BuzzBallz are leading this trend, offering high-alcohol content drinks that appeal to consumers. As sales of ready-to-drink cocktails increase, the spirits industry is advocating for more accessible sales regulations.
- ▪Canned cocktails have become widely available at venues like Wrigley Field, previously dominated by beer.
- ▪In 2025, Americans consumed nearly 11 billion servings of ready-to-drink cocktails, marking a significant industry shift.
- ▪Sales of premixed cocktails jumped by 40 percent in 2025, contrasting with a slight decline in beer sales.
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HealthBinge Drinking Has Never Been EasierThe new generation of canned cocktails is not your mother’s White Claw.By Nicholas FlorkoLauren Roche for The AtlanticJune 3, 2026, 1:19 PM ET ShareSave Until recently, cocktails were a rarity at baseball stadiums. Beer was far easier to grab on the go, and getting rowdy fans liquored up was in no one’s best interest. Liquor was limited, sometimes exclusively to air-conditioned suites where cosmopolitans could be sipped far from the masses. And yet, on Memorial Day weekend, I found myself squeezed into the stands at Wrigley Field drinking a mai tai, next to a stranger drinking a margarita.My seatmate and I were having Cutwaters, a line of canned cocktails from Anheuser-Busch.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Atlantic.
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